Challenge
The previous company website had a high bounce rate and low conversion rate, indicating that users were not finding the information engaging or relevant. Additionally, the design lacked a clear call-to-action and did not effectively communicate the product’s unique selling points.
Results
The new landing page design led to a 40% increase in the conversion rate, significantly boosting lead generation. By improving the content structure and visual appeal, the bounce rate was reduced by 30%, indicating that users were more engaged. Enhanced user engagement resulted in a 50% increase in the average session duration, demonstrating that visitors were spending more time exploring the page.
